How F1 and Allwyn turn sponsorship into social value with community award

When Formula 1 returned to Zandvoort last weekend, the atmosphere was as electric as ever. But amid the sea of orange, the trackside parties and the on-track drama, a media briefing in the press conference room signaled something new for the championship. At the Dutch Grand Prix, Formula 1 and its global partner Allwyn presented the first F1 Allwyn Global Community Award.This new ...Keep reading